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How to Pay Partners for Lead Generation Using Pay-Per-Sale

Pay Per Sale pays a partner only when a contact they referred completes a qualifying purchase within the campaign’s tracking window. The contact enters tracking through a partner-promoted source — a form, survey, or calendar booking — and the commission is tied directly to revenue.

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Pay Per Lead vs. Pay Per Sale

A campaign can use either Pay Per Lead or Pay Per Sale, but not both.

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Set up a Pay-Per-Sale campaign

  1. Go to Marketing → Affiliate Manager.
Create or Edit a Campaign in the Affiliate Manager
  1. Open the Campaigns section and create a new campaign or edit an existing one.
Create or Edit a Campaign in the Affiliate Manager (2)
  1. Choose the source partners will promote — Forms, Surveys, or Calendars — then the specific asset.
Select a Campaign Source in the Affiliate Manager
  1. In the commission settings, select Pay Per Sale.
Choose Pay Per Sale in the Affiliate Manager
  1. Pick a commission type: Flat Amount ($) works when products have similar prices; Percentage (%) fits varied product values.
Select a Commission Type in the Affiliate Manager
  1. Set how much partners earn per qualifying sale.
Select a Commission Type in the Affiliate Manager (2)
  1. Optionally associate products. When a campaign has associated products, only those products earn commissions — other purchases are ignored for Pay Per Sale tracking.
Configure Product Attribution (Optional) in the Affiliate Manager
  1. Review the tracking window — it sets how long referrals stay eligible for commission.
Review the Tracking Window in the Affiliate Manager
  1. Save and publish the campaign.
Save and Publish in the Affiliate Manager

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Attribution rules

  • Forms and surveys embedded in funnels or websites: funnel- or website-level products take priority for commission tracking. If none are configured there, form-level products are not automatically used for Pay Per Sale attribution.
  • Calendar bookings: qualify only when payment is enabled on the calendar. Without payment, the booking can still be tracked as a lead, but earns no Pay Per Sale commission.

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FAQ

When does a partner earn a commission? When a referred contact completes a qualifying purchase within the campaign’s tracking window. Does Pay Per Sale improve lead quality? It tends to — partners are only rewarded when a sale occurs, which encourages higher-quality referrals.