Skip to main content

​
How to Pay Partners for Lead Generation Using Pay-Per-Lead

Pay-Per-Lead (PPL) pays partners for each lead they refer — a form submission, calendar booking, or survey submission — instead of only on closed sales. Per-lead commissions are usually small (as little as $0.01), and partners tend to generate far more leads than sales, so watch total cost when the bar for a “lead” is low. For the sale-based alternative, see Pay-per-sale.

​
Set up a Pay-Per-Lead campaign

  1. Create a new affiliate campaign.
Create a New Campaign in the Affiliate Manager
  1. Choose the source — Forms, Surveys, or Calendars (the three sources PPL supports) — and configure the source details.
Select Source Type in the Affiliate Manager
  1. In the Commissions tab, select the Pay-Per-Lead option.
Enable Pay-Per-Lead in the Affiliate Manager
  1. Toggle on Pay-Per-Lead and set the commission amount per lead.
Set Per Lead Commission in the Affiliate Manager
  1. Optionally set up multiple tiers under advanced commission settings.
Configure Advanced Commission Settings (Optional) in the Affiliate Manager
  1. Add the campaign description and assign the participating partners.
Add Campaign Description & Assign Affiliates in the Affiliate Manager
  1. Review the remaining settings and publish.
Review & Finalize in the Affiliate Manager

​
Tracking leads and commissions

Once live, commissions generate automatically as partners produce leads. Track them in the Commissions tab on the partner’s profile — the Product column shows “Lead Commission” for these.
Tracking Leads and Commissions in the Affiliate Manager